Olaplex No.4P Blonde Enhancer Purple Toning Shampoo 8.5 fl oz / 250 mL

Olaplex No.4P Blonde Enhancer Purple Toning Shampoo 8.5 fl oz / 250 mL

A violet pigment bond care cleanser that brightens and cools blondes and grays as it hydrates, rinsing ultra clean and drying to a crisper tone with satin shine and airy movement.

Benefits
• Neutralizes brass and yellow tones for luminous, cool brightness
• Cleanses without stripping while supporting internal strength
• Leaves hair softer, smoother, and easier to detangle
• Enhances reflective shine on natural, lightened, highlighted, and gray hair
• Color safe performance for straight, wavy, curly, and coily textures

How to apply
Thoroughly wet hair. Emulsify a small amount between palms, massage at the scalp, then work through lengths to create a rich lather. Leave one to three minutes for subtle toning or up to five minutes for a cooler result. Rinse thoroughly and follow with conditioner. Use two to three times per week and alternate with your daily shampoo to avoid over toning.

Stylist notes
• Start with shorter processing on very porous or platinum hair and build time as needed
• Add more water, not more shampoo, to spread pigments evenly and reduce friction
• Finish with a cool rinse to seal the cuticle and maximize clarity and shine

Key ingredients
• Violet toning agents to counteract warm hues
• Bond care technology to support strength and resilience
• Panthenol and glycerin to hydrate lightly and improve slip

Pairs with
• Olaplex No.5P Blonde Enhancer Toning Conditioner for seamless cool care
• Olaplex No.9 Bond Protector before heat styling for polished protection
• Olaplex No.7 Bonding Oil on dry ends to seal and amplify gloss

Conscious luxury
Color safe and suitable across blonde, lightened, and gray hair. Formulated without harsh sulfates. Packaging includes recyclable components where facilities exist.